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Dr. Emmott shows the benefits of a website

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Dr. Larry Emmott
Web Communication Tools
“When added together, efficient use of Web communications will return more than $30,000 a year in hard, measurable savings to a typical office. In most cases, though, there will be even higher returns based on efficiency, patient acceptance, and referrals from satisfied patients. High-tech not only will look good; it will save you money.”

(Dr. Larry Emmott, Dental Products Report, 4/02)

 

 

Web Service Annual Savings How Savings are Attained
eCalls (recalls) $6,000 No paper, postage, or mailing
eNewsletters 8,000 No paper, postage, or mailing
Dental Community Sites

Access to online patient info

Ability to email digital photos
3,500



10,000
No need to answer calls on appointments, payment balances


Attract new patients when current patients pass details of treatments (as digital photos for cosmetic procedures) to friends who then want similar procedures
Online lab Rx 2,000 Online perks to dentists for using laboratory's online service
Online specialist referrals 1,000 No need to write forms, duplicate x-rays, copy notes, file letters, and enter data
Total annual savings = $30,500  

 

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